GEN FREE (Atlantic Records x SGS)

GEN FREE (Atlantic Records x SGS)

Project

Logo Design

Client

Atlantic Records, Small Green Shoots

Description

We collaborated with Atlantic Records and Small Green Shoots to design the logo for their joint programme supporting young people aged 18–25 entering the music industry.

We led the logo execution from concept to final design, translating ideas from initial meetings into a bold, Gen-Z–led identity that reflects accessibility, creativity, and forward momentum.