Creative Direction, Cover Artwork

LR Loose (Listed PR), Big Jest

We were approached by Listed PR to design and shoot the cover artwork for BBC Rap Game winners, Season 4 and Season 5, Big Jest and LR Loose. Our team led the creative direction from concept to execution, developing a detailed treatment, handling location scouting, and designing a set that played with depth, and framing. The image was shot through stacked polystyrene blocks and fridge surface glass, creating a layered, distorted perspective that elevated the visual narrative and gave the artwork a tactile, experimental feel, in comparison to shooting out of a freezer.

We commissioned VR Media to shoot and grade the image for the cover artwork. They delivered a polished finish that aligned with our creative direction and the artists’ identities.